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Cie. Bracelet Montre – Strap Store, Paris


Store Front








Nato collection




Bill and the owner

Store FrontexteriorinteriorinteriorNato collectioninteriorBill and the owner


I stumbled across this shop while walking through the St. Germain area during our latest layover in Paris.

The brainchild of Hady Ouaiss, a local vintage Rolex dealer, Cie. Bracelet Montre specializes in high-end

watch straps for customers that might describe themselves as strap collectors rather than watch

collectors. This latest venture was just a few weeks old at the time of our visit; the electrons on the

pages of the web site still drying and the online shopping system a work in progress. At his original store

around the corner he has been dealing in vintage Rolexes for approximately 20 years. Although we

weren’t able to communicate fluently it is clear that he has a passion for watches and horology in

general. This passion is evident in the way the store is set up and has been designed. In addition to a

large selection of NATO straps there was a cornucopia of hand sewn and colorful leather straps. Inspired

by the store I walked out with a few new NATOs.


If you are in Paris I encourage you to drop in and experience what buying a watch strap could/should be like.

You will never look at that rotating counter display in your local jewelers the same again.

“Heartbleed”: Mk II E-boutique/CSP is secure

We have updated our systems where necessary to safeguard your information. The potential for issues such as “Heartbleeed” is one of the reasons that our system does not store any credit card numbers.

As an added precaution we do recommend that customers change their passwords for our systems (the E-boutique/CSP).

2014-04-11: New Update Procedure

Over the years I have struggled to get information about running projects out to customers in a clear and direct way. Normally I do this through our forum on WUS but frankly it has proved to be less than the ideal medium for this. The updates generally get lost in a blizzard of posts, questions, suggestions, and answers. This is fine if you are an avid follower of our forum but based on a phone call I got from a customer right before Basel it is obvious that not everyone wants to receive their information through the forum. The other alternative is email but unfortunately this isn’t practical either since the more emails I send the more likely they will be caught in SPAM filters and some customers do not appreciate being updated in this way. What’s more it costs money these days to send email updates.

I am happy to announce that we have come up with what I think is a new and better way to communicate the information. My wife and I developed two info-graphics that we will be using to communicate project updates. Together with the graphic we will be posting project updates on our site in the News sections rather than on the forum. We will still keep a forum but it will be reserved for discussion purposes of features and design elements of the ongoing projects – which is more in keeping with the spirit and purpose of a “forum”. We have created the info-graphics for the Project 300 and GMT already and here is what the graphic looks like:


Hopefully the graphic is self-explanatory. Regarding ordering for example we will notify customers via email that are on the mailing list and update this graphic. For most updates we will only use the graphic. When more granular updates that don’t fit the graphic are required we will use the News section for the respective projects. This way everyone hopefully gets a quick and complete view of the status of the project as well as the status of ordering and delivery.

For delivery in particular we will create a graphic seen below, which is the one we are currently using for the PMWF Graywater deliveries. Essentially we will either do it by order, sequence, or serial number. In the case of the Graywater the graphic is organized by serial number:


I hope that this new procedures is intuitive to the point it seems stupid that we haven’t always done it this way. In a sense though I am a bit embarrassed that I hadn’t come up with this sooner but sometimes the simplest seeming things are the hardest to come by.

Q & A serial with Bill Yao


1. Why did you choose the 12-hr bezel for the Fulcrum 1000-series?

I have collected military watches for quite some time. The 12-hour bezel was originally developed by the US military 
for use on its issued dive watches back in the late 1960s/early 1970s and is detailed in the military specification Mil-W-50717.
This type of bezel has been a mainstay of American military watches ever since. While a specialists tool at the time it was first
introduced I feel that the 12-hour bezel is the ideal and only choice for the modern landscape and for an “American Milsub”.

The bezel design combines two critical functions for the modern around-the-clock 24-hour operating environment
1) 2nd time zone tracking
2) Short/Intermediate/Long interval timing

Mk II Warranty Cards put to work








Taiwan 2013 – Daybreak